The Super Bowl will be held Sunday at Sun Life Stadium in Miami. Advertisers can tweak their online marketing campaigns in real time. (Win McNamee / Getty Images / February 4, 2010)
From The L.A. Times:
Advertisers will vie for the top 'sponsored links,' bidding on terms they think lots of fans will be seeking as they watch the game.
When New Orleans takes on Indianapolis at the Super Bowl on Sunday, Brandon Nohara will be sprawled in front of his big-screen TV like millions of others across the nation, drinking beer as friends pack into his apartment.
But Nohara, a marketing analyst for the Bay Area online retailer CafePress, will also be on the job.
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