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Saturday, September 12, 2009
E-book Readers Still Owned By Small Niche
From CNET:
The tech industry buzzes a lot about e-book readers. But how widely are they actually used?
Among 1,529 consumers who responded to a July 2009 questionnaire from research firm In-Stat, only 5.8 percent currently own an e-book reader. And only 11 percent of those questioned said they planned to buy one in the next 12 months, according to the In-Stat report released this week.
Those low results may be even more significant given that In-Stat's survey audience consisted of high-end consumers who typically adopt new technology earlier than the general public.
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