Smokers Likely to Quit Because of Social Disapproval, Not Fear -- Scit Tech Daily
A new study based in the UK shows that fear provoked by graphic images had no effect on smokers’ intentions to stop smoking and that smokers were more willing to consider quitting because of negative attitudes towards their habit.
In 2008 the United Kingdom became one of the first countries in Europe to make it mandatory for cigarette packets sold within the UK to display fear-provoking, graphic anti-smoking images, founded on the assumption that the use of fear is an effective method to encourage smokers to quit.
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My Comment: I agree .... my brother and I were able to convince our dad to quit smoking.