Image: Owning up: Volunteers were more likely to divulge personal information to a less-official-looking website (top), than to an official-looking one (bottom). Credit: Carnegie Mellon University From Technology Review:
People divulge more sensitive information on sites that look less safe.
Researchers at Carnegie Mellon University have found that the appearance of website has a big effect on how honestly people answer personal questions put to them by the site. But paradoxically, it turns out we're more likely to spill our secrets on websites that appear less reputable. The way a website phrases questions also affects our willingness to disclose revealing information, the researchers found.
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