From Live Science:
The most exciting football games are those your team almost loses. No big news there. But a new study looked into the complex emotions of being a fan and reached some interesting conclusions.
Researchers studied fans of two college football teams as they watched the teams' annual rivalry game on television. Fans of the winning team who, at some point during the game, were almost certain their team would lose, ended up thinking the game was the most thrilling and suspenseful.
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