Thursday, October 8, 2009

PCs Are Best For E-Reading, Microsoft's Ballmer Says

Chief Executive Officer (CEO) of Microsoft Corporation Steve Ballmer gestures during a news conference to present the new Windows 7 operating system in Munich October 7, 2009. REUTERS/Michaela Rehle

From The Reuters:

ROTTERDAM, Netherlands (Reuters) - Microsoft has no plans to develop a digital book reader to compete with the fast-growing popularity of Amazon's Kindle or a device that rival Apple is reportedly developing.

Chief Executive Steve Ballmer said Microsoft had no need for its own e-reader, since it already supplies the software that runs the most popular device for electronic reading.

"We have a device for reading. It's the most popular device in the world. It's the PC," Ballmer said on Thursday on the sidelines of television show recording at Erasmus University in the Netherlands.

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