From Times Online:Digital technology is offering consumers better deals and reshaping economic theory, says the author of The Long Tail
The "free economy", where businesses give away their products to make money, is spreading fast thanks to the recession and the increasing reach of digital technology, according to the author Chris Anderson.
Mr Anderson, whose acclaimed book The Long Tail is about how the digital revolution allows businesses to profit from selling small quantities of relatively unpopular items, said that consumers with less in their pockets were looking for bargains, making the free business strategy even more attractive.
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