Photo: Bright idea: The Pharox light bulb lasts 25 years or longer if used for four hours a dayFrom The Daily Mail:It could be the breakthrough that finally has consumers warming to the energy-saving light bulb.
A version that brightens up instantly, costs just 88p a year to run and lasts up to 25 years has gone on sale in Britain for the first time.
The only catch is that the new LED bulb will cost £30.
Manufacturers claim the Pharox is the first low-energy bulb to give off the same light quality and brightness as a conventional 60-watt traditional bulb.
They say that, despite its initial cost, each bulb will pay for itself in just three years.
After that, each one used could shave around £9 a year off a typical household electricity bill.
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