Intel Plans To Turn Its Tiny Atom Chip Into A Big Brand

Brian Fravel of Intel … 'The whole media landscape has changed'

From The Guardian:

Atom processors have become popular in netbooks, but Intel's Brian Fravel is trying to turn it into a brand that will get consumers buying Intel-based interactive TV sets, set-top boxes and lots of portable devices.

Technology can be challenging for brand managers, because "technology is all about change, and brand's all about consistency: there's a constant push-pull between those two things," says Brian Fravel, director of Intel's Brand Strategy & Management.

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Google Working With Intel, Sony, Logitech On TV Technology

From The Wall Street Journal:

Google Inc. has lined up some big partners--including Intel Corp. and Sony Corp.--in the Internet giant's recent quest to move its technology into the living room, people familiar with the situation say.

The joint effort, which is in its preliminary stages, includes software to help users navigate among Web-based offerings on TVs and serve as a platform for other developers to target in creating new programs, these people say. The technology could be included with future TVs, Blu-ray players or set-top boxes, they added.

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