The very first Viagra print ad. It appeared in Esquire in August 1998. Esquire
Esquire: How Viagra Went from a Medical Mistake to a $3-Billion-Dollar-a-Year Industry
Two unlikely dudes took on Wall Street, pharma nerds, and God—and got America hooked on a little blue pill.
According to the Chinese calendar, 2017 was the Year of the Cock. 2018 is the Year of the Dog. And, in Dog years, this is also the Year of the Cock Pill: Viagra.
The revolutionary erectile-dysfunction drug is celebrating the twentieth anniversary of its Brobdingnagian launch in a most auspicious way: by finally going generic.
The ramifications for generic sildenafil (the scientific name) are huge for your pocketbook and your health. Viagra’s high demand and cost (about seventy dollars a pill) have made it among the most bootlegged meds in the world, and one of the top sellers for Internet pharmacies. A study presented at the World Meeting on Sexual Medicine found that 77 percent of Viagra sold online was fake. Counterfeit Viagra and similar impostors have been linked to liver damage, strokes, and death. Just a few years back, former Los Angeles Lakers star Lamar Odom ended up face-planted in a Nevada brothel from coke and phony herbal fucklements. “He was taking herbal Viagra,” brothel owner Dennis Hof said at the time, “and a lot of it.” The availability of generic sildenafil cuts the price of the pills in half and promises greater assurance that the pill you pop won’t be your last.
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WNU Editor: The need for the blue pill was (and still is) there.