Marginal Revolution: The Revolution Has Begun: Beyond Meat
Animal rights will be the big social revolution of the 21st century. Most people have a vague feeling that factory farms aren’t quite ethical. But few people are willing to give up meat so such feelings are suppressed because acknowledging them would only make one feel guilty not just. Once the costs of giving up meat fall, however, vegetarianism will spread like a prairie wildfire changing eating habits, the use of farm land, and the science and economics of climate change.
Lab grown or cultured meat is improving but so is the science of veggie burgers. Beyond Meat has sold a very successful frozen “chicken” strip since 2013 and their non-frozen burger patties are just now seeing widespread distribution in the meat aisle at Whole Foods. Beyond Meat extracts protein from peas and then combines it with other vegetable elements under heating, cooling and pressure to realign the proteins in a way that simulates the architecture of beef.
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CSN Editor: I have also tried these non-meat products .... and yes .... I have been pleasantly surprised.
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