A Talk With Jonathan Ive, Apple's Design Chief

Jonathan Ive: Simplicity Isn't Simple -- The Telegraph

It is all about simplicity says Jonathan Ive, Apple's design chief.

"Design is a word that's come to mean so much that it's also a word that has come to mean nothing. We don't really talk about design, we talk about developing ideas and making products," says Jonathan Ive, the London-born head of design for Apple.

The iMac, which he designed in 1998, revolutionised Apple, which was close to bankruptcy at the time. The iPod, in 2001, went even further and transformed the record industry. The iPhone had a similar effect on the mobile phone business when it was launched in 2007. And the iPad, which debuted in 2010, is leading the way in a whole new category of computing.

Read more ....

My Comment: Yup .... simplicity isn't simple.