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Apple Again The World's Most Valuable Brand; Google Third -- CNet
Apple took the top spot for the second year in a row, beating out IBM, Google, and McDonald's to assume the position of the world's most valuable brand.
Another day, another Apple victory.
At $183 billion, Apple is the world's most valuable brand, according to Millward Brown Optimor's annual BrandZ study. Apple was last year's most valuable brand, as well, though the company's value jumped 19 percent over last year's $153.3 billion tally.
Millward Brown Optimor's findings, which were released today, are based on a company's financial data, market intelligence, and consumer opinions related to brand equity.
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My Comment: Steve Jobs is smiling somewhere.
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