Friday, March 23, 2012

Is Nothing Off Limits?

Ear we go: Adverts could soon be produced according to environmental conditions such as background noise, if Google's patent becomes reality

Is Nothing Off Limits? Now Google Plans To Spy On Background Noise In Your Phone Calls To Bombard You With Tailored Adverts -- Daily Mail

* Patent also describes using other environmental factors such as air temperature to produce ads

Adverts could soon be tailored according to the background noise around you when using your smartphone, if a patent application by Google becomes reality.

The search engine giant has filed for a patent called ‘Advertising based on environmental conditions’.

As that title implies, it’s not just background sounds that could be used to determine what adverts you seen on your mobile phone. The patent also describes using ‘temperature, humidity, light and air composition’ to produced targeted adverts.

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My Comment: Makes you wonder if the NSA and other intelligence agencies are already using this technology to spy on certain individuals ... or are getting ready to do so.

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