Why Some Memories Stick

Image: Faces that activate the same regions of the brain again and again are more likely to be remembered.Pasieka / Science Photo Library

From Nature News:

Repetitive neural responses may enhance recall of faces and words.

Practice makes perfect when it comes to remembering things, but exactly how that works has long been a mystery. A study published in Science this week1 indicates that reactivating neural patterns over and over again may etch items into the memory.

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