The billboard's are similar to ones featured in the Tom Cruise film, Minority report.From The Telegraph:
A “Minority Report” styled digital billboard that targets consumers using customised advertising based on their demographics is being developed by Japanese researchers.
Engineers have developed the billboard, similar to one used in the Tom Cruise blockbuster, that uses in built cameras to instantly identifies a shopper’s age and gender as they walk past.
The facial-recognition system, called the Next Generation Digital Signage Solution, then offers consumers a product it thinks is suited to their demographic.
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