It's not what you give, it's what your gift says about you that counts(Image: George Eastmant House/Hulton/Getty)
From New Scientist:
PEOPLE have radically diverse responses to the very idea of conspicuous consumption. Some folks consider it blindingly obvious that most economic behaviour is driven by status seeking, social signalling and sexual solicitation. These include most Marxists, marketers, working-class fundamentalists and divorced women. Other folks consider this an outrageously cynical view, and argue that most consumption is for individual pleasure ("utility") and family prosperity ("security"). Those folks include most capitalists, economists, upper-class fundamentalists, and soon-to-be-divorced men.
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