From Live Science:
If Elvis were alive, he'd be 75 on Friday. While his musical style and gyrations may have been unique, Elvis Presley's stardom and swooning fans can be explained by simple psychology, trends in technology and pop culture, and a look at our ancestors, all of which reveals why celebrity worship is on the rise.
"The Elvis phenomenon is only a case study of a wider psychological phenomenon," said James Houran, a clinical psychologist and president of 20/20 Skills, a human resources company.
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