Kellogg's Will Use Laser To Burn Logo On To Individual Corn Flakes To Stamp Out Fakes

A proportion of Kellogg's flakes will be branded with the trademark using a laser

From The Daily Mail:

According to the advertising slogan, if you see Kellogg's on the box then you know it's Kellogg's in the box.

But now the company has become so concerned about similarly packaged supermarket cereals, it has developed a laser to burn its logo on to individual Corn Flakes.

The concentrated beam of light creates a toasted appearance without changing the taste.

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