Investing In The e-Reader Battle? Bet On Barnes & Noble -- Wall Street Journal
Crazy? That's what Wall Street thinks—analysts love Amazon, but have little to say about its competitor. But that's why buying Barnes & Noble may be a smart move. Some of the best profits come from going against the crowd.
Everybody loves Amazon's booming stock, which has doubled so far this year. But that run-up in value has made it dangerously expensive. By contrast, few adore Barnes & Noble shares, so they've been left for dead. When you run the numbers, the stock looks remarkably cheap.
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