From Live Science:John S. Barry, the man "who masterminded the spread of WD-40," as The New York Times puts it, has died at age 84. The product he promoted is more popular than an iPod.
WD-40 can be found in 4 out of 5 American households, the company claims. Its ingredients are a secret, and it has generated its share of myths and strange applications over the years.
Barry didn't invent the stuff. "Norm Larsen, founder of Rocket Chemical Company, is considered the original founder of WD-40," according to wd40.com.
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