From Technology Review:
The emerging market of direct-to-consumer genetic testing gets down to business.
Want to share your genome online with friends and family? Find out how well you metabolize B vitamins? Determine if you're genetically susceptible to forming blood clots on long flights? All of this is possible with a credit card and an Internet connection, thanks to the growing field of direct-to-consumer genetic testing, which aims to move genetic tests out of the doctor's office and into the hands of individuals.
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