From The Globe And Mail:SAN DIEGO — Google's CEO Eric Schmidt recommends that news organizations continue to rely on advertising but seek new ways to reach readers.
Without providing specific recipes, Mr. Schmidt's speech Tuesday lays out a few possibilities.
One is a site for medicine similar to the online encyclopedia Wikipedia, which lets users collectively contribute and edit entries.
He says there's still room for subscription and pay-by-the-piece journalism but he emphasizes advertising, the source of 98 per cent of Google Inc.'s revenue.
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