Image from Maximum PCFrom The Wall Street Journal:
Microsoft’s efforts to catch Google in Internet search may not just hinge on its ability to build a better search engine. It may depend on how good people are at using search engines.
In an internal memo published on All Things D, a Microsoft search executive wrote that the company is ready to test a new search engine, codenamed “kumo.” He then outlined the problem that the new search engine is supposed to address:
“In spite of the progress made by search engines, 40% of queries go unanswered; half of queries are about searchers returning to previous tasks; and 46% of search sessions are longer than 20 minutes. These and many other learnings suggest that customers often don’t find what they need from search today.”
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