Saturday, February 7, 2009

Study: How Money Can Buy Happiness

From Live Science:

You've heard many times that money can't buy happiness. That probably never stopped you from shopping. But a new study suggests you might want to spend more on doing things and less on stuff.

Buying life experiences rather than material possessions leads to greater happiness for both the consumer and those around them, researchers announced today at the annual meeting of the Society for Personality and Social Psychology.

A meal out or tickets to the theater result in increased well-being because they satisfy higher order needs, specifically the need for social connectedness and vitality — a feeling of being alive, the researchers say.

"These findings support an extension of basic need theory, where purchases that increase psychological need satisfaction will produce the greatest well-being," said Ryan Howell, assistant professor of psychology at San Francisco State University.

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