Super Bowl 42From Kansas City:
A relatively recent discovery in science may explain our country’s obsession with watching sports — like the expected audience of 90 million or so for today’s Super Bowl.
They call them “mirror neurons,” and they fire in your brain much the same way whether you’re doing something or watching someone else do it. The discovery killed a lot of assumptions scientists had about brain activity.
It explains why you get hungry if you see someone eating a juicy steak, thirsty when you see a cold drink — or excited when you watch sports.
“In a way, your brain is behaving the same way as (the athletes you’re watching),” says Marco Iacoboni, a neuroscientist at UCLA and the author of Mirroring People: The New Science of How We Connect with Others. “Your brain is making the same signals as the athletes you see on the screen, even if you’re just on the sofa eating popcorn.”
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