Staying Afloat -- Treading Water In A Sea of Data

From The New Atlantis:

In March 1997, Wired magazine, ever the zealous prophet of near-future consumer tech, breathlessly trumpeted the imminent death of the Internet browser and the rise of so-called “push media.” In short, the idea was that the Web would expand beyond the confines of the browser, both to additional desktop applications and to a host of other devices: phones, televisions, appliances, and even wallpaper. Next, all of these devices would coordinate their information delivery, transforming the Web from a passive medium, in which users request information, to an active medium, in which information “pushes” itself toward users. This new medium, we learn, would not “wait for clicks”: it’s “always-on, mildly in-your-face” and will “bombard you with an intensity that invitational media never muster.” Content, we are promised—or warned?—“will not hesitate to find you.”

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