Whiskey barrels in the Jack Daniels destillery, Lynchburg, Tennessee.(Photo from Wikimedia)
From Popsci:
A new plan is raising eyebrows in the conservative whisky industry
At the New York WhiskyFest this week, nobody wanted to talk much about technological innovations in the industry. Most of the whisky professionals I asked assured me that there was no such thing as innovation at their tradition-steeped distillery -- they were doing everything the same way it had been done for generations, thank you very much. Some distillers seemed put out that their companies had recently embraced such cutting-edge twentieth-century technology as labelling barrels with bar codes. The marketing side of the business is innovating to beat the band -- look for a new Irish whiskey called Feckin and a new rye called (rī)1 coming soon to bars near you -- but the production side remains defiantly old-fangled.
Read more ....
No comments:
Post a Comment