Science Says We Really Are What We Drink

From Time Magazine:

And now for some helpful scientific advice: When that IRS agent comes to your office to conduct an audit, offer him a cup of coffee. And when you're sitting down to do your holiday shopping online, make sure you're cradling a large glass of iced tea. The physical sensation of warmth encourages emotional warmth, while a chilly drink in hand serves as a brake on rash decisions — those are the practical lesson being drawn from recent research by two Yale-educated psychologists, published last week in Science magazine.

Encountering warmth or cold lights up the insula — a walnut-sized section of the brain — says John A. Bargh, a professor of psychology at Yale, who co-authored the paper with Lawrence E. Williams of the University of Colorado who received his Ph.D. from Yale earlier this year. And the insula is the same part of the brain engaged when we evaluate who we can trust in economic transactions, Bargh says.

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