Each Olympics brings one or two novel new events. At the 2010 Olympic Winter Games, which start in Vancouver on Friday, there is Ski Cross, in which four skiers plunge down a mountain at the same time.
Then there is an unofficial competition that we’ll call the Social Media Slalom.
That is the race between the Web’s two pre-eminent social media companies, Facebook and Twitter, to establish themselves as the most visible and viable online option for fans that want to connect directly to athletes and get the latest updates from the competition without the filter of big media.