Social Networking Sites Grab Big Slice Of Web Ads

From Yahoo News/Reuters:

SAN FRANCISCO (Reuters) - About one of every five Internet display ads in the United States is viewed on a social networking Web site like MySpace and Facebook, according to a new report.

The report by analytics firm comScore underscores the increasing prominence of social media sites in the Internet landscape and broadening acceptance of the sites by brand advertisers.

It also illustrates the increasing competition between social media sites and established Internet companies like Yahoo Inc and Time Warner Inc's AOL which have long billed themselves as the top online destinations for brand advertisers.

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5 Future Robotic Expeditions And What They Could Reveal [Slide Show]

ESA/AOES Medialab

From Scientific American:

Some are already on their way and some are still in the works, but here is what we may see from unmanned exploration of space in the coming years.

Fifty years ago this month, the Soviet Union scored a coup in the space race with a probe called Luna 2. The spacecraft, which resembled a squat, souped-up version of its cousin Sputnik, was launched on September 12, 1959, and two days later reached the lunar surface. By impacting the moon, Luna 2 became the first man-made object to land on a celestial body other than Earth.

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Fahrenheit 747: World’s Biggest Fire Extinguisher Douses L.A. County

From Autopia/Wired Science:

The deadly fires that have blackened more than 105,000 acres around Los Angeles prompted authorities to call in the world’s largest fire extinguisher — a Boeing 747 that can drop 20,000 gallons of retardant over a swath of land three miles long.

The plane made its first-ever drop in the continental United States when fire officials summoned it to the Oak Glen fire east of Los Angeles mid day on Monday. After the successful first drop, the Supertanker was called back into action Monday evening where it made further drops on the massive Station fire north of the city which grew to more than 164 square miles and threatened 10,000 homes. Nearly 2,600 firefighters from as far away as Montana are throwing everything they have at the blaze, and on Monday they called in the biggest tool in their inventory.

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Neuroscientists Find Brain Region Responsible For Our Sense Of Personal Space

Patient SM, a woman with complete bilateral amygdala lesions (red), preferred to stand close to the experimenter (black). On average, control participants (blue) preferred to stand nearly twice as far away from the same experimenter. Images drawn to scale.

From Science Daily:

ScienceDaily (Aug. 31, 2009) — In a finding that sheds new light on the neural mechanisms involved in social behavior, neuroscientists at the California Institute of Technology (Caltech) have pinpointed the brain structure responsible for our sense of personal space.

The discovery, described in the August 30 issue of the journal Nature Neuroscience, could offer insight into autism and other disorders where social distance is an issue.

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Why Did People Become White?

A host of evolutionary pressures at work that contributed to the development of lighter skin, but for now, scientists aren't sure exactly what produced white people. Image credit: stockxpert

From Live Science:

Humans come in a rainbow of hues, from dark chocolate browns to nearly translucent whites.

This full kaleidoscope of skin colors was a relatively recent evolutionary development, according to biologists, occuring alongside the migration of modern humans out of Africa between 100,000 and 50,000 years ago.

The consensus among scientists has always been that lower levels of vitamin D at higher latitudes — where the sun is less intense — caused the lightening effect when modern humans, who began darker-skinned, first migrated north.

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Look Out Mars, India's Gonna Get Ya!

The Red Planet Beckons: India's next target beyond the moon. NASA

From Popular Science:

India terminates its lunar probe and plans to launch its first Mars mission as early as 2013.

India has officially given up on its lunar probe Chandrayaan-1, which launched in 2008 and stayed alive for ten months before mission controllers lost radio contact. But officials are already looking forward to sending a robotic explorer to the red planet.

The nation's state-run space agency announced today a mission to Mars between 2013 and 2015. Xinhua reports that the planning will become reality after India launches its Chandrayaan-2 lunar rover in 2011.

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Mt. Wilson Observatory: Center Of Scientific Breakthroughs

Mt. Wilson Observatory

From The L.A. Times:

The installation of the 100-inch Hooker telescope in 1917 set the stage for two shocking discoveries: The universe was far larger than anyone imagined and it was expanding.

For nearly half a century, the Mt. Wilson Observatory was not only the center of the universe for the study of space science, it taught us just how huge that universe was.

At the eyepiece of the observatory's then-groundbreaking 100-inch Hooker telescope, astronomer Edwin Hubble made two of the most shocking scientific discoveries of the 20th century: The universe was far larger than anyone imagined and it was expanding.

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International Space Updates, September 2009

From Daily Tech:

NASA must use ISS to get to Mars; mice head into space; and two more companies join a Japanese space energy project

Even though NASA reportedly doesn't have necessary funds for deep space missions, NASA scientist Julie Robinson believes extending the International Space Station (ISS)'s mission until 2020 is necessary. After more than 10 years of construction from the United States and 15 other nations, the floating science laboratory is expected to end in 2016.

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The Mystery Of Chernobyl

Nuclear wasteland? The 30-mile exclusion zone around Chernobyl and the abandoned town of Pripyat is now home to animals Photo: Reuters

From The Telegraph:

A bitter dispute is raging over whether the fallout zone is a wasteland or wonderland. Now, a team of scientists is heading back into the contaminated area to find out the truth.

We walked out into a wasteland, grey and desolate. The buildings had deteriorated, windows had been smashed. Trees and weeds had grown over everything: it was a ghost town." It reads like a passage from a post-apocalyptic novel, such as Cormac McCarthy's The Road; in fact, it's how Tim Mousseau describes his first visit to Chernobyl.

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Bionic Brain Chips Could Overcome Paralysis

Regaining control of the body (Image: Daniel Chang)

From New Scientist:

A MONKEY sits on a bench, wires running from its head and wrist into a small box of electronics. At first the wrist lies limp, but within 10 minutes the monkey begins to flex its muscles and move its hand from side to side. The movements are clumsy, but they are enough to justify a rewarding slug of juice. After all, it shouldn't be able to move its wrist at all.

A nerve connection in the monkey's upper arm had previously been blocked with an anaesthetic that prevented signals travelling from its brain to its wrist, leaving the muscles temporarily paralysed. The monkey was only able to move its arm because the wires and the black box bypassed the broken link.

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Engineering Earth 'Is Feasible'

From BBC:

A UK Royal Society study has concluded that many engineering proposals to reduce the impact of climate change are "technically possible".

Such approaches could be effective, the authors said in their report.

But they also stressed that the potential of geo-engineering should not divert governments away from their efforts to reduce carbon emissions.

Such engineering projects could either remove carbon dioxide or reflect the Sun's rays away from the planet.

Suggestions range from having giant mirrors in space, to erecting giant CO2 scrubbers that would "clean up" the air.

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Facebook To Tighten Privacy Policies And Give Users More Control Over Personal Data

From Times Online:

Facebook, the world's largest online social network, has bowed to pressure and agreed to tighten up its privacy policies further.

The company will give its 250 million users more control over the personal information they share with third-party applications such as games and quizzes and will clarify what happens to data when a user deactivates an account.

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Eye Say! How The Animal Kingdom Views The World

All-round vision: Tarantulas have eight eyes - two wide ones at the front, with four small ones underneath, and two more small ones on the side of the upper head

From The Daily Mail:

To say they come in all shapes and sizes is an understatement.

Tarantulas boast an eight-pack for all-round vision. Male elephants give off scent from behind theirs' to attract mates. And the octopus relies as much on its tentacles to get around.

These fascinating images give a tantalising glimpse of the wonders nature has evolved to see - and the extra functions they bring.

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Acoustic Tweezers Can Position Tiny Objects

"Acoustic tweezers" enable flexible on-chip manipulation and patterning of cells using standing surface acoustic waves. (Credit: Tony Jun Huang, Jinjie Shi, Penn State)

From Science Daily:

ScienceDaily (Aug. 31, 2009) — Manipulating tiny objects like single cells or nanosized beads often requires relatively large, unwieldy equipment, but now a system that uses sound as a tiny tweezers can be small enough to place on a chip, according to Penn State engineers.

"Current methods for moving individual cells or tiny beads include such devices as optical tweezers, which require a lot of energy and could damage or even kill live cells," said Tony Jun Huang, assistant professor of engineering science and mechanics. "Acoustic tweezers are much smaller than optical tweezers and use 500,000 times less energy."

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Coldest, Driest, Calmest Place On Earth Found

From Live Science:

The search for the best observatory site in the world has lead to the discovery of what is thought to be the coldest, driest, calmest place on Earth — a place where no human is thought to have ever set foot.

To search for the perfect site to take pictures of the heavens, a U.S.-Australian research team combined data from satellites, ground stations and climate models in a study to assess the many factors that affect astronomy — cloud cover, temperature, sky-brightness, water vapor, wind speeds and atmospheric turbulence.

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Opera 10 To Emerge Tuesday

From CNET:

Opera Software will release version 10 of its browser Tuesday, a new version of software that has loyal fans but not as much adoption as several rivals.

The Norwegian company says Opera 10 has better performance, a Turbo mode for slow Internet connections, support for a variety of Web standards such as Web fonts, and improvements to the Opera Mail feature. The company issued two Opera 10 release candidates for the free software in the last week, and spokeswoman Falguni Bhuta announced Monday the final version will arrive September 1.

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7 Equipment Breakthroughs That Shook Up Sports

From Popular Mechanics:

It's one of the most entertaining games of cat and mouse in the sports world. A competitor, or a manufacturer, comes up with a piece of gear that threatens to turn a sport upside down. Then the game's powers that be are faced with a dilemma. Ban it outright? Rewrite the rule book? Or just let it be? Just such a controversy is raging in swimming, where streamlined suits have been banned, but it's important to remember that seeking an edge through better equipment is as old as sport itself. Here are seven pieces of gear that shook up their respective sports and sent officials back to the drawing board.

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Diving Deep For A Living Fossil

Light-equipped booms on Alvin illuminate the sea floor and pillow lava formations created by eruptions on the Mid-Atlantic Ridge. The Stephen Low Company and Rutgers University

From The New York Times:

For 33 years, Peter A. Rona has pursued an ancient, elusive animal, repeatedly plunging down more than two miles to the muddy seabed of the North Atlantic to search out, and if possible, pry loose his quarry.

Like Ahab, he has failed time and again. Despite access to the world’s best equipment for deep exploration, he has always come back empty-handed, the creature eluding his grip.

The animal is no white whale. And Dr. Rona is no unhinged Captain Ahab, but rather a distinguished oceanographer at Rutgers University. And he has now succeeded in making an intellectual splash with a new research report, written with a team of a dozen colleagues.

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Four Years Later, New Orleans' Green Makeover

A house under construction in the Lower 9th Ward of New Orleans in the "Make It Right" program is designed to be extremely eco-friendly. Charlie Varley / Sipa

From Time Magazine:

After Hurricane Katrina flattened New Orleans exactly four years ago, on Aug. 29, 2005, the city emerged as an inadvertent symbol of global warming, the first American victim of climate change. Over 200,000 homes were destroyed during the Category 5 hurricane. But in the years since, the Crescent City has quietly embraced a new and unexpected role as a laboratory for green building. Sustainable development groups that range from the international nonprofit Global Green to earth-friendly celebrities like Brad Pitt descended on New Orleans, determined not just to build the city back, but to build it back green. "It's going to come back," says Matt Petersen, the president of Global Green USA. "But we want to build it better than it was before."

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US Scientists Set To Reveal The True Colour Of Dinosaurs

From Independent:

A new technique that identifies the hue of ancient birds may help a Yale team with bigger beasts.

It is a question that has baffled the greatest scientific minds – and those of the average seven-year-old: what colour were dinosaurs?

Now a dramatic breakthrough in fossil examination has sparked a race to discover an answer that may satisfy the scientific community as well as anxious crayon-wielders. A research team at Yale University believes it has established a technique that can identify the colour of fossilised feathers and fur. Preliminary results suggest that the true colours of dinosaurs may soon be revealed.

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