Has Google Lost Its Magic? -- CNet
Google's empire is under direct assault from Facebook. Its big weapons -- Search, AdWords, and AdSense -- are not as potent as they once were, thanks to the rise of social media.
This frightens Google immensely. Facebook is now the Web's top destination, and it's quickly becoming the platform that powers the Web. It even threatens Google's core advertising business. If Facebook were to ever launch a social version of AdSense, it could snap up advertisers and cause a serious disruption to Google's cash cow.
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My Comment: They still control and dominate search .... and their business plan is still sound.