Popular Mechanics: What Is Google Really Up To?
The search giant's crusade against "annoying" ads isn't altruism.
Google's been busy this week. First came the new push to make email interactive. Then the flashy "Google Stories"—a Snapchat-esque package that can live in Google's search results. Most importantly, we're about to get Google's newest version of Chrome, which will block "annoying" ads by default.
At first glance these projects might not seem unrelated. If anything, they look like a public good. Google is flexing its muscle to make the core experiences of the open web—email, searching, and reading web pages—a cleaner, better, more user-friendly affair.
That may be true, but make no mistake about the other side of this coin. These projects are different facets of a push that will tighten Google's stranglehold on the web.
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