It's The Nexus Generation

Future: Hugo Barra, director of product management of Google, unveils the Nexus 7 tablet today

It's The Nexus Generation: Google Hits The iPad Where It Hurts With Premium Tablet For Just £159 (And For Once, UK Shoppers Are Not Getting Ripped Off!) -- Daily Mail

* More than one million Android devices are purchased every single day
* No more 'dollars = pounds': Google gives 'Rip-Off Britain' a fair price compared to U.S.

Google has taken the battle to Apple in the tablet market, introducing a premium tablet for a 'bargain bucket' rate.

The seven-inch Google Nexus tablet, which goes on sale in three weeks, will cost $199 in the U.S. and just £159 in the UK.

It is a rare example of UK shoppers not being burnt by the usual tactic of companies - which usually simply switch the dollar sign for a pound sign.

The extremely competitive pricing may well lure Apple fans away from the iPad, which starts at $399 in the U.S. and £399 in the UK.

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My Comment: I like Apple's large screen ... so i guess I am still an Apple customer.