Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6 -- Search Engine Land
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy.
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My Comment: Steve Jobs is gone .... and Apple is a different company that is not looking for conflict .... but something else.
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