From The BBC:
The soaring popularity of smart phones has created a new type of entrepreneur - the "app developer".
Whether it is finding ladies' toilets on the London underground, identifying bird songs, forecasting snow conditions at ski resorts or just buying stuff online, somebody, somewhere has come up with a clever little computer program that lets you do the task from your handset.
The industry has grown up around the iPhone. More than 140,000 different iPhone applications have appeared since Apple opened its Apps Store on iTunes to outside developers in July 2008.
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