3DTVs Too Expensive For Mass Market

Sam Worthington and Zoe Saldana in Avatar, or Dances with Wolves in Space 3D, to give it its working title Photo: REUTERS

From The Telegraph:

A survey suggests that 53 per cent of consumers won’t pay more than £499 for 3DTVs, which currently retail at around £2,000.

Three dimensional television might be the latest product to be receiving all the hype, but a new survey suggests that just 1.4 per cent of consumers are willing to pay the £2,000 price tags that new sets typically carry.

In a survey for discount site VoucherCodes.co.uk, 28.6 per cent of those asked said they would like to buy a 3DTV but that current prices were far too high. More than half – 53 per cent – said that they would only be willing to pay up to £499.

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