Thursday, December 10, 2009

Startups Mine The Real-Time Web

Image: Credit: Technology Review

From Technology Review:

There's more to it than microblog posts and social network updates.

The "real-time Web" is a hot concept these days. Both Google and Microsoft are racing to add more real-time information to their search results, and a slew of startups are developing technology to collect and deliver the freshest information from around the Web.

But there's more to the real-time Web than just microblogging posts, social network updates, and up-to-the-minute news stories. Huge volumes of data are generated, behind the scenes, every time a person watches a video, clicks on an ad, or performs just about any other action online. And if this user-generated data can be processed rapidly, it could provide new ways to tailor the content on a website, in close to real time.

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