Monday, January 18, 2010

Scent Of A Woman: Men's Testosterone Responses To Olfactory Ovulation Cues

Women around the world spend billions of dollars each year on exotic smelling perfumes and lotions in the hopes of attracting a mate. However, according to a new study, going "au natural" may be the best way to capture a potential mate's attention. (Credit: iStockphoto/Catalin Plesa)

From Science Daily:

Science Daily (Jan. 18, 2010) — Women around the world spend billions of dollars each year on exotic smelling perfumes and lotions in the hopes of attracting a mate. However, according to a new study in Psychological Science, a journal of the Association for Psychological Science, going "au natural" may be the best way to capture a potential mate's attention.

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