From Financial Times:
Apple on Monday ratcheted up the public relations buzz surrounding the launch of a new product, widely expected to be a tablet-sized computer, this month.
It sent out a press invitation via email, inviting journalists to “come see our latest creation”. Whilst far from explicit, as is Apple’s wont, the invitation was the strongest confirmation yet of what has been the company’s most anticipated new product since the launch of the iPhone three years ago.
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