Thursday, January 10, 2013

Token Change For 'Monopoly'

Photo: Hasbro

Token Change For 'Monopoly' To Replace An Iconic Piece -- USA 

Today Fans can vote in Hasbro's campaign for the shape they want to keep and for a replacement.

One of the iconic Monopoly game tokens soon will no longer be passing "GO!" or collecting $200.

Hasbro has launched a "Save Your Token" campaign to retire either the race car, iron, Scottie dog, wheelbarrow, shoe, top hat, thimble or battleship. The company is letting fans vote until Feb. 5 for the one they want to keep via the Monopoly Facebook page.

The one with the lowest total goes directly — and permanently — to jail. Fans also can vote for the replacement token: toy robot, helicopter, cat, guitar or diamond ring.

Read more ....

My Comment: You do not change something that has been going on successfully for years. I guess Monopoly wants feedback from it's fans and a little buzz.

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