What the Encyclopedia Britannica search results look like on Bing.
Bing Plugs Encyclopedia Britannica Into Its Search Results -- CNet
Move over Wikipedia, Encyclopedia Britannica has come to Bing. In a new partnership, the search engine will be linking to query results from one of the world's most trusted encyclopedias.
In the quest for knowledge, Microsoft's Bing announced a partnership with Encyclopedia Britannica today. Now, alongside all other results -- like Wikipedia and Web pages -- users will see a box of information with an image linking to results from Britannica's online encyclopedia.
Read more ....
Update: Bing Gets Smarter, Partners With Encyclopedia Britannica (But It’s No Challenge For Google’s Knowledge Graph) -- Tech Crunch
My Comment: This is a smart move for both sides.