Tuesday, April 17, 2012
How Did Japan Come To Prefer Wheat Over Rice?
Unlike other popular Japanese gadgetry, the Gopan bread maker isn’t sleek, nor does it fit in a trouser pocket. But Panasonic's $600 kitchen aid does boast a trump card: It produces freshly baked loaves from raw, whole grains of rice.* Since its launch in November 2010, the appliance—whose name is an inspired play on gohan, meaning “cooked rice,” and pan, meaning “bread”—has been selling like hotcakes in Japan (the only country where it’s currently available).
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