Monday, March 29, 2010

Rumor: 'iAd' Mobile Ad Platform Is Apple's Next Big Thing

(Credit: Gizmodo)

From CNET:

MediaPost reports that Apple's next next big thing, after iPads invade the world next weekend, will be iAd, a mobile advertising platform to be debuted April 7. Coffee dates and patent suits aside, this could be the true Apple-Google battleground.

Of course, if you've been reading the tea leaves, Apple's move into mobile advertising is anything but surprising. In January, they bought mobile advertising company Quattro for a reported $275 million, after Google snatched AdMob out from under them months before.

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