Monday, March 29, 2010

A Conversation With Microsoft's Marketing Strategist

Photo: David Webster isn't the typical 'Softie. Not only is he far from Redmond (he lives in Connecticut), but he's got more experience picking brand names than writing code. (Credit: Microsoft)

From CNET:

SAN FRANCISCO--David Webster had a pretty busy year in 2009, trying to convince the world that Windows 7 was their idea and adding the word Bing to their collective vocabulary.

That said, Microsoft's chief marketing strategist doesn't foresee much time to rest. This year, all Webster has to do is persuade consumers that Office is cool, that Mom and Dad need their own Xbox, and that a Windows Phone can be a credible alternative to the iPhone. Luckily, Microsoft is willing to spend a few bucks to do all that.

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