From Live Science:The stereotype of a man refusing to ask for directions while driving may carry over to shopping as well, researchers announced recently.
The results, which are based on survey questions, show that women are much more likely to seek out other people for guidance about wine purchases, usually from interpersonal relationships, such as friends and family. But men are less likely to ask others for help, and instead prefer to get information from impersonal and published materials, as well as from their own experiences.
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