Unauthorized copies of Web news stories draw far more viewers than the official versions. Publishers are seeking ways to draw advertising revenue from the pirated versions. (iStockphoto)From CBS:
Software Could Help Publishers Recover Thousands In Ad Revenue, Study Finds
(AP) Here's another reason for ailing newspaper and magazine publishers to wince: On average, the audience perusing unauthorized online copies of their articles is nearly 1.5 times larger than the readership on their own Web sites, according to a study released Thursday.
However, the problem, flagged by copyright cop Attributor Corp., could turn into a golden opportunity if media companies figure out a way to mine advertising revenue from the traffic flocking to their pirated stories posted on blogs and other sites.
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