Repetition ... After launching the Apple Watch this year, Apple’s next big thing is more of the same. Picture: David Paul Morris/Bloomberg
AFTER a year of big Apple releases, analysts are predicting a flat 2016 where the world’s biggest tech company refines product lines rather than produces the next big thing.
Apple’s share price has taken a battering in the past six months, with more than $220 billion slashed from the company’s value as analysts look towards an era of smartphone saturation.
Morgan Stanley analyst Katy Huberty recently predicted that 2016 would be first time that iPhone sales would shrink, dropping by up to three per cent.
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CSN Editor: Like Facebook (previous post) .... innovate or die.