Tuesday, July 17, 2012

Making Food Better Through Science

Can Science Make Food Taste Better? -- The Telegraph

Is seafood best by the sea? Do pheromones make chocolate even sweeter? And why is the food industry so keen to know the answers?

A few years ago, a trainee chef from Boston, Massachusetts, called Molly Birnbaum went for an early-morning jog. She ran past an apartment block; she can remember the smell of laundry coming out of the air vents. Then she ran across a road. But she never got to the other side; a car smashed into her. When the car’s windscreen made contact with her head, Birnbaum’s brain smacked against the side of her skull, destroying her sense of smell. That laundry would be one of the last things she would smell for years.

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My Comment: I never realized that so much that goes into flavour is smell .... but it does.

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