Tuesday, April 3, 2012

The Psychology Behind New Casino Designs


The Psychology Of Casinos -- Frontal Cortex

In a recent New Yorker, I profiled Roger Thomas, the head of design for Wynn Resorts. Thomas is a remarkably talented interior designer – he’s received nearly every accolade in the field – but I was most interested in the way Thomas has reinvented the modern casino, creating lovely and relaxing spaces that encourage people to squander their cash. (I’ve long believed that success in Vegas requires an intimate understanding of human nature – it’s not easy getting people to enjoy games that are stacked against them.) Here’s the lede:

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My Comment: This is more evidence that the house always wins

1 comment:

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